Jeanne Cotroneo Darrow
Jeanne is an award-winning writer and versatile sought-after marketer who founded Working With Words, LLC in 2001 after several years in publishing, editorial and communications roles on Wall Street. She quickly realized her profound corporate storytelling skills and passion for business writing. As head of her women-owned content marketing agency, she combines her B2B and B2C marketing experience and creative edge with her entrepreneurial zest, thoughtfulness and keen ability to multitask and harness resources to deliver client results.
Her first job out of college was with Standard & Poor’s, a division of McGraw-Hill, where she worked her way up, in just four years, to Managing Editor of CreditWeek, its flagship credit publication. Her talents took her a few blocks to the NYSE, the world’s largest financial marketplace, where, as Director of Editorial Services, she was responsible for all executive speeches (including for a period those for then Chairman and CEO Dick Grasso), correspondence and corporate publications, including annual reports, newsletters and NYSE Magazine, a publication she conceptualized and launched in 2000 to build community among the NYSE-listed company family and showcase the leadership, business and market trends shaping the broader financial community.
The Exchange remained Jeanne’s number-one client for 13 years, during which she managed the magazine and evolved it into an iPad app and a global website to adapt to changing marketing and media technologies. During that time, she conducted numerous executive interviews, the most memorable of which were with Warren Buffett, Honeywell CEO David Cote and Indycar driver Tony Kannan. Jeanne was also hired to manage the NYSE’s broader content calendar, to produce social media content to promote new listings and special events, to live tweet from various events, and to ghostwrite articles and blogs for NYSE executives.
Jeanne was recruited back to a corporate position in 2013 at Morgan Stanley, the world’s largest securities firm, where she deepened her marketing skills and became a key change driver in the firm’s digital transformation. In this role, she identified content gaps and opportunities and created content to help fill them, including articles for morganstanley.com, preapproved social media messages for financial advisors and the corporate LinkedIn, Twitter and Instagram accounts. She managed the editorial calendar for the Wealth Management division’s content channels and launched a portal for financial advisors containing pre-approved pitch books and client presentations. Jeanne also developed tools and executed marketing and communications plans to help financial advisors better serve women, millennials, LGBT and business owner clients.
In 2016, her entrepreneurial spirit lulled her back to Working With Words full time, though she continues to write and consult for Morgan Stanley and the Ricciardi Group, among other clients, with her deep understanding of the needs – and pain points – of financial firms, investment advisors, and small business owners. View her portfolio.
She also launched a hometown magazine, East Fishkill Living, in 2017, and loves shining a light on the amazing people and things happening in her community, where she grew up and is now raising her twin boys. She sees it as a privilege to use her content skills to bring her neighbors together and help local businesses grow.
Jeanne holds an MBA in Finance and Communications/Media Management from Fordham University and a bachelor’s in English and Rhetoric from Binghamton University, to which she transferred from Dutchess Community College. She is a member of the Women’s Professional Network, the American Society of Business Publication Editors, New York Women in Communications and the Beta Gamma Sigma honor society. She is also past vice president of the Hudson Valley Early Ford V8 Club, which she joined in 2004 to carry on her father’s memory, and sometimes can be found at local car shows on weekends polishing her muscle cars.