When it comes to branding, business-owners need to combine efficiency with effectiveness. It’s no secret that branding in itself is a lengthy project and entrepreneurs aren’t made of time (or money!). Small tricks and strategies, if done consistently, will pay off over time. And it DOES TAKE TIME! Here are a few thoughts on to keep your brand strategy efficient enough for your daily routine, yet effective in the long-term:

Content that only highlights your products and services does not serve the purpose that all content in your brand strategy should serve: building trust. Your potential buyers have a lot of options, and they will likely put their trust in the brand they can relate to most. Share your vision and your story to start a conversation with readers. Readers will remember an experience or feeling longer than a product pitch.

Believe in your product or service and discard that list of reasons in your head why your business “isn’t good enough.” To sell your consumers on a product and, more importantly, a feeling, you must believe it first. Try keeping a list of your accomplishments along with your clients’ successes and testimonials visible to you in the workplace. When you focus on your personal and business successes, your potential clients will naturally feel more confident working with you.

It’s hard to convince a broad audience of readers to want your product or service. Publish articles in a publication that reaches your target audience, and start a conversation with prospective consumers.

Challenge yourself to write about why you started your business, created your product or service and who you are as a person. Personal stories can help increase engagement and overall buying.