When it comes to branding, business-owners need to combine efficiency with effectiveness. It’s no secret that branding in itself is a lengthy project and entrepreneurs aren’t made of time (or money!). Small tricks and strategies, if done consistently, will pay off over time. And it DOES TAKE TIME! Here are a few thoughts on to keep your brand strategy efficient enough for your daily routine, yet effective in the long-term:

Write to Build Trust.

Content that only highlights your products and services does not serve the purpose that all content in your brand strategy should serve: building trust. Your potential buyers have a lot of options, and they will likely put their trust in the brand they can relate to most. Share your vision and your story to start a conversation with readers. Readers will remember an experience or feeling longer than a product pitch.

Focus on the Positive.

Believe in your product or service and discard that list of reasons in your head why your business “isn’t good enough.” To sell your consumers on a product and, more importantly, a feeling, you must believe it first. Try keeping a list of your accomplishments along with your clients’ successes and testimonials visible to you in the workplace. When you focus on your personal and business successes, your potential clients will naturally feel more confident working with you.

Find Your Audience.

It’s hard to convince a broad audience of readers to want your product or service. Publish articles in a publication that reaches your target audience, and start a conversation with prospective consumers.

Share Your Story.

Challenge yourself to write about why you started your business, created your product or service and who you are as a person. Personal stories can help increase engagement and overall buying.

For more ideas on how to build your brand in your community, contact us.

Jeanne partners with Best Version Media (BVM), one of the fastest-growing private publishing companies in North America, to produce East Fishkill Living, her hometown monthly magazine, and works with colleagues on a number of similar glossy publications around the Hudson Valley, Westchester County, Rockland County and Connecticut. If you have target audiences in those areas, contact Jeanne to learn more. Thanks to BVM for portions of this content.


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