By nature, humans seek to solve problems. We crave progress, and nothing is a better catalyst for forward motion than problem solving. When it comes to marketing your business, it is to you advantage to help your potential consumers solve problems and create a sense of progress and accomplishment. Helping them problem-solve can build long-lasting trust in your community. Whether a consumer’s problem relates to your specific field is not a matter of if but of when. Here are ways to master the art of problem solving in your marketing plan:

To help your target audience solve a problem, you must first address the problem itself. Use storytelling to show your potential consumers that the problem they are currently facing both exists and needs to be solved. Build the narrative, then persuade them that it is their best interest to solve it.

You are the expert in your field. Let your audience in on something they might not even know they should be aware of. Become the authority on a topic that you know is important to everyone in your community.

Remind consumers that you can help them with the solution. Using multiple narratives, share useful information, and subtly remind potential consumers that your service or product can help.