You have a business that you’ve worked hard to establish in your community, with product and service offerings of which you are proud. The next step is crucial: to build awareness of your brand. Here’s what you need to know to create Top of Mind Awareness (TOMA), which is not as daunting as it might seem:
Have a Brand Strategy Built on Truth.
If you aren’t getting the numbers you’ve been hoping for, there are two common issues at hand: you either don’t have a strategy at all, or your strategy isn’t being communicated effectively and truthfully to your potential consumers.
Understand Your Brand Visuals.
Traditional advertisements are an effective communication tool in presenting your brand, but memorable visual is key. Humans are visual learners. Make sure your logo and visible branding reflects your business accurately and in a memorable fashion.
Give Consumers What They Want:
Nothing More, Nothing Less. Engage with consumers based on the problems you know they are facing in relation to your field of expertise. By presenting valuable insight regarding your product and service, you can build trust and establish an emotional connection (through problem-solving) with the consumer.
Invest in The Long-Term.
Memorability has long been considered a vital indicator as to whether a product will be purchased at all. Presence us effective when consistent; brand awareness is not a short-term goal or quick fix. Be in front of your target audience month after month with a purposeful message and memorable visuals.
To learn more about building top-of-mind awareness, contact us.
Jeanne partners with Best Version Media (BVM), one of the fastest-growing private publishing companies in North America, to produce East Fishkill Living, her hometown monthly magazine, and works with colleagues on a number of similar glossy publications around the Hudson Valley, Westchester County, Rockland County and Connecticut. If you have target audiences in those areas, contact Jeanne to learn more. Thanks to BVM for portions of this content.