Research now shows that print advertising is so powerful that it increases consumers brain response to social media advertising–and does so by as much as 44%. The vastness of the digital and social media wilderness makes it more complex and harder to navigate, especially as Facebook and other platforms continue to change their algorithms. That’s where print comes in. Print is reliable, trusted and targeted, helping you get your message in front of the right eyes. Here’s how to ensure that your print ads maximize your branding strategy and boost your online presence:
Stay on Point.
In ads, articles and social media posts, brevity is effective. In ads, don’t try to working too much text. Stick to an eye-catching headline and great visuals. For social media posts, your readers have a very short attention span, so keep it simple and to-the-point. Then, in your printed articles, you can expand on your ideas. Still, you should always be respectful of your reader’s time and attention span; give them what they need to know and show your personality.
In print articles, you do not have to present your entire story or concept top or bottom. Give your readers one or two solutions to common problems, tell a simple story or offer insight, but then direct them to you and your social media presence for more.
Put Your Best Content Forward.
Always lead with your best story, pictures and work. Think of what you have received the best feedback on, then use those stories or visuals to create print articles, print ads and social media posts. By using similar language in both, your tone and brand will become recognizable across platforms.
From color scheme to imagery to the tone of your writing, keep it consistent. Your brand should expand across all mediums, so don’t, change your look and feel from platform to platform. Also, don’t be afraid to use hashtags in print ads that connects readers to your social pages. They’re catchy and help streamline content and ideas.
For more ideas on how to make print and digital advertising work better together, contact us.
Jeanne partners with Best Version Media (BVM), one of the fastest-growing private publishing companies in North America, to produce East Fishkill Living, her hometown monthly magazine, and works with colleagues on a number of similar glossy publications around the Hudson Valley, Westchester County, Rockland County and Connecticut. If you have target audiences in those areas, contact Jeanne to learn more. Thanks to BVM for portions of this content.