In the digital advertising landscape, we are all frequent targets, whether we like it or not. As a result, consumers can easily become confused, anxious or overwhelmed when making purchase decisions. In an effort to stand out, digital ads are becoming increasingly intrusive, but this lowered their effectiveness. Print content has the power to be helpful and reliable without intruding readers daily lives.
Here’s how to make your content personal:
Reduce Buyers Confusion and Anxiety.
When it’s time to make a purchase decision, consumers can get stressed. To make the process easier for them, you can provide them with plenty of easy-to-digest information and predict some questions that you can help answer ahead of time. By reducing anxiety at the point of sales, you are boosting consumers’ confidence in their purchase decision.
Increase Convenience Through Knowledge.
Everyone likes convenience, especially when it comes to making a big decision or investment. Your content shouldn’t always focus on the product or service you offer, it’s best to mix it up by providing readers with useful knowledge related to your business. For example, if you are a pool service, write about fun pool party ideas. By conveniently providing extra tips and ideas in the general scope of your field, readers will begin to trust your insight and, therefore your brand.
Instead of repeating the same message, start tailoring your content based on various perspectives. Learn your current and potential consumers’ preferences to personalize your interactions with your target audience. Readers will likely connect with your content on a deeper level if they feel you’re speaking to their unique likes and dislikes
For more ideas on how to personalize your brand and your business, contact us.
Jeanne partners with Best Version Media (BVM), one of the fastest-growing private publishing companies in North America, to produce East Fishkill Living, her hometown monthly magazine, and works with colleagues on a number of similar glossy publications around the Hudson Valley, Westchester County, Rockland County and Connecticut. If you have target audiences in those areas, contact Jeanne to learn more. Thanks to BVM for portions of this content.