
All marketing mediums are not created equal. Sure, we may all have our personal preferences with how we consume content and make purchasing decisions, but researchers have actually been able to pinpoint the most effective medium thanks to over fifteen years of data collecting.
Temple University’s Fox Center for Neural Decision Making gauged how consumers respond to print versus digital advertisements, and these were the results:
While the digital world prides itself on being vast, ever-adapting and dynamic, there is something truly special about print. As science shows, our brain is wired to respond favorably to tangible products. Even with all the digital options, print should always have a place in your marketing campaign to offer a well-rounded, truly memorable and relatable approach.
For more insights into why business owners should still believe in print, contact us.
Jeanne partners with Best Version Media (BVM), one of the fastest-growing private publishing companies in North America, to produce East Fishkill Living, her hometown monthly magazine, and works with colleagues on a number of similar glossy publications around the Hudson Valley, Westchester County, Rockland County and Connecticut. If you have target audiences in those areas, contact Jeanne to learn more. Thanks to BVM for portions of this content.