Readers actively engage with magazines, which guarantees heightened focus and understanding of a brand’s message.
They are perceived as the most credible source of information. Readers seek out magazines for reliable and informative content.
The tangible interaction with a magazine creates a strong association and frame of reference between ads and editorial content, which increases readers receptivity to a business’s promotional message.
Researchers at Rochester Institute of Technology determined that the advertising medium that most prompted consumers to buy products based on an ad are magazines because of the trusted information they are able to provide.
Drivers of Sales
More so than newspapers or TV, magazines influence purchase behavior, motivating readers to follow up with a business regarding their products and services. In fact, 50% of advertisers in BVM magazines rank them as #1 for target marketing, while 75% say that BVM magazines are equal to or better than any other form of advertising.
An individual reader has a private and personal connection to a magazine because reading a magazine is a primarily solitary experience. This allows magazines to build relationships between the reader and the content or ads featured in the magazine.
Unlike digital media, magazines survive the test of time and can create lasting impressions. Readers can save issues for future reference, which increases the longevity of a brand’s message.
Between a business’s ad and an informative article, the brand comes to life and informs the reader. In turn, the reader trusts the business because an exchange has taken place.
They are tailored to a specific geographic area of readers or are categorized by interest and specialty, allowing businesses to reach their targeted audience in a meaningful way.
Magazine readers watch less TV, are most likely to seek credible, informative content, and have higher purchasing power, making them the ideal target for a brand message.