I’m often asked why magazines are still relevant in today’s digital world. Here is a quick “listical” to share 10 things business owners should love about community magazines. They are:
Engaging
Readers actively engage with magazines, which guarantees heightened focus and understanding of a brand’s message.
Trustworthy
They are perceived as the most credible source of information. Readers seek out magazines for reliable and informative content.
Memorable
The tangible interaction with a magazine creates a strong association and frame of reference between ads and editorial content, which increases readers receptivity to a business’s promotional message.
Influential
Researchers at Rochester Institute of Technology determined that the advertising medium that most prompted consumers to buy products based on an ad are magazines because of the trusted information they are able to provide.
Drivers of Sales
More so than newspapers or TV, magazines influence purchase behavior, motivating readers to follow up with a business regarding their products and services. In fact, 50% of advertisers in BVM magazines rank them as #1 for target marketing, while 75% say that BVM magazines are equal to or better than any other form of advertising.
Personal
An individual reader has a private and personal connection to a magazine because reading a magazine is a primarily solitary experience. This allows magazines to build relationships between the reader and the content or ads featured in the magazine.
Impressive
Unlike digital media, magazines survive the test of time and can create lasting impressions. Readers can save issues for future reference, which increases the longevity of a brand’s message.
Informative
Between a business’s ad and an informative article, the brand comes to life and informs the reader. In turn, the reader trusts the business because an exchange has taken place.
Highly Targeted
They are tailored to a specific geographic area of readers or are categorized by interest and specialty, allowing businesses to reach their targeted audience in a meaningful way.
Distinguished
Magazine readers watch less TV, are most likely to seek credible, informative content, and have higher purchasing power, making them the ideal target for a brand message.
For more insights into why business owners should still believe in print, contact us.
Jeanne partners with Best Version Media (BVM), one of the fastest-growing private publishing companies in North America, to produce East Fishkill Living, her hometown monthly magazine, and works with colleagues on a number of similar glossy publications around the Hudson Valley, Westchester County, Rockland County and Connecticut. If you have target audiences in those areas, contact Jeanne to learn more. Thanks to BVM for portions of this content.
