Memorable print content can help you stand out as the go-to leader in your field. Here are tips for creating memorable content that works:
Be Confident.
By presenting knowledge of your field in a confident, powerful manner, you can become memorable for the right reasons. You don’t have to use statements about being “ the best” to show that you are confident; instead, give readers insight that only you know about your field. Leave them with small takeaways they aren’t getting anywhere else.
Entertain and Enlighten.
Whereas social media may lead with entertainment only, print content and ads can lead with both. Entertaining ads and headlines can grab attention, but enlightenment leaves a lasting impression. By genuinely helping readers solve a common problem in your field, you can present yourself as a trusted, reliable expert in the community.
For more ideas, contact us.
Jeanne partners with Best Version Media (BVM), one of the fastest-growing private publishing companies in North America, to produce East Fishkill Living, her hometown monthly magazine, and works with colleagues on a number of similar glossy publications around the Hudson Valley, Westchester County, Rockland County and Connecticut. If you have target audiences in those areas, contact Jeanne to learn more. Thanks to BVM for portions of this content.
