If you want to become the go-to source for a product or service in the community, you won’t achieve prominence with a sporadic or inconsistent advertising strategy. Long-term branding solutions, such as print advertising in a monthly community magazine, are among the most powerful ways to build awareness and loyalty for your local business.
In today’s world, people want to connect with brands that align with their values. We place your ad next to inspiring, informative and positive stories every month so readers associate your brand with everything good happening in the neighborhood.
NOT A QUICK FIX
A quick digital ad, coupon mailer or postcard might land you a few new customers, but it’s a costly and unsustainable advertising model for most businesses. To achieve organic and long-lasting growth, it’s important to brand your business consistently and repetitively to build top-of-mind awareness in the community. By investing in long-term brand marketing, consumers will recognize and understand your business. If it’s done well, you’ll attract your target audience to your brand and spend less on chasing them with advertising.
THE CREDIBILITY FACTOR
Building long-term awareness adds immense credibility to your brand. Think about the largest brands in the world – McDonald’s, Coca-Cola, Apple and Amazon, to name just a few. These companies have earned their credibility over time, not only because of their offerings, but because they have successfully inserted their brand image into your every-day life. Becoming a credible source in the neighborhood is a competitive advantage that will help grow your business over the long-term.
Jeanne partners with Best Version Media (BVM), one of the fastest-growing private publishing companies in North America, to produce East Fishkill Living, her hometown monthly magazine, and works with colleagues on a number of similar glossy publications around the Hudson Valley, Westchester County, Rockland County and Connecticut. If you have target audiences in those areas, contact Jeanne to learn more. Thanks to BVM for portions of this content