Did you know our publishing company, Best Version Media (BVM), now offers low-cost digital advertising opportunities to our print magazine sponsors? Your business can reach targeted online audiences via campaigns run for you on the Google Display and Facebook/Instagram platforms. Our digital media experts do the heavy lifting in managing and optimizing your “geo-targeted” campaigns, enabling your business to reach an even larger local customer base in your hometown area while building a consistent brand identity in print and online, including social media.
CONSISTENT MULTICHANNEL MARKETING
Too often we see clients with mismatched branding—their print ads don’t match their social media ads, truck wraps or billboards, for example. To boost brand retention, those visual elements must be consistent across all channels. It’s easy for you to achieve that consistency, as BVM specialists redesign/resize your print ad for implementation online, get your approval on the digital ads, then run campaigns that are optimized for impressions. At the end of each month, our digital clients receive impression reports. The more impressions made, the stronger your digital presence and the more likelihood you’ll be remembered over the competition.
- Standard—1,000 to 5,000 Facebook/Instagram impressions and 5,000 to 10,000 Google Display impressions in your magazine’s print area zip codes
- Premium—5,000 to 10,000 Facebook/Instagram impressions and 10,000 to 20,000 Google Display impressions plus Facebook retargeting in your magazine’s print area zip codes
- Pro—10,000 to 20,000 Facebook/Instagram impressions and 20,000 to 50,000 Google Display impressions plus Facebook retargeting and up to five additional zip codes
MAKE LASTING IMPRESSIONS
Advertising campaigns can be up to three times more powerful when print and digital strategies are used together. Pairing print and digital advertising in your branding campaign not only expands your audience but also increases the chances of consumers making a meaningful connection with your business. For example, a consumer may not act upon a print or digital ad alone, but if they see your brand online, as well as in a BVM magazine, they’re more likely to become a customer in the future. Adding multiple touch points to your campaign also adds validity and trust to your brand.
While the digital ad offering is relatively new, our clients are pleased with the results so far. In fact, one print and digital client recently upgraded their plan from Standard to Pro and is seeing an immediate lift, having just been voted the Best of Hudson Valley 2023 in two fitness categories. They are also getting monthly reports that show well over 50,000 impressions on Google each month.
To learn more about our digital advertising programs, contact us.
Jeanne partners with Best Version Media (BVM), one of the fastest-growing private publishing companies in North America, to produce East Fishkill Living, her hometown monthly magazine, and works with colleagues on a number of similar glossy publications around the Hudson Valley, Westchester County, Rockland County and Connecticut. If you have target audiences in those areas, contact Jeanne to learn more. Thanks to BVM for portions of this content